Penelitian Strategi Pengembangan Agribisnis Ikan Hias Ciomas

Indonesia is one of the leading producers of ornamental fish in the world, and Ciomas, a district in Bogor regency, is a popular destination for ornamental fish enthusiasts. The strategic location of Ciomas, which is close to the country's capital, Jakarta, makes it a convenient location for many hobbyists to purchase their favorite fish species.

However, despite the high demand for ornamental fish, the agribusiness sector in Ciomas is facing various challenges, such as the lack of infrastructure, poor management practices, and limited access to finance. To address these challenges, researchers have conducted a study on the strategic development of agribusiness in Ciomas.

Objectives of the Study

The study aimed to identify the main challenges facing the agribusiness sector in Ciomas and develop a comprehensive strategy to overcome these challenges. Specifically, the study aimed to:

Identify the current market conditions and trends for ornamental fish
Analyze the strengths, weaknesses, opportunities, and threats (SWOT) of the agribusiness sector in Ciomas
Develop a detailed action plan to address the challenges faced by agribusinesses in Ciomas
Provide recommendations for policymakers and stakeholders to support the growth of the agribusiness sector in Ciomas

Methodology

The study used a mixed-method approach, combining qualitative and quantitative research methods. The researchers used surveys, focus group discussions, and interviews to collect data from various stakeholders, including ornamental fish farmers, traders, and buyers, and local government officials.

The data collected were analyzed using various tools, such as SWOT analysis and Porter's Five Forces analysis, to identify the main challenges faced by agribusinesses in Ciomas and develop a strategic plan to address these challenges.

Findings

The study found that the agribusiness sector in Ciomas faces several challenges, including limited access to finance, inadequate infrastructure, poor management practices, and lack of marketing skills. These challenges limit the growth and competitiveness of agribusinesses in Ciomas, leading to low productivity and profitability.

However, the study also identified several strengths and opportunities that can be leveraged to overcome these challenges. For instance, Ciomas has a large and diverse market for ornamental fish, with a significant number of buyers in Jakarta and other cities. Additionally, the district has a skilled workforce, with many farmers having extensive experience in fish farming.

Action Plan

Based on the findings of the study, the researchers developed a comprehensive action plan to address the challenges faced by agribusinesses in Ciomas. The action plan includes:

Development of a credit facility for agribusinesses in Ciomas to access finance
Establishment of a regional fish auction center to provide a centralized market for buyers and sellers
Investment in fish farmers' capacity-building programs to improve their management skills and practices
Promotion of Ciomas as a tourist destination for ornamental fish enthusiasts
Creation of a network of fish farmers and traders to foster collaboration and information-sharing

Policy Recommendations

The study also provided several policy recommendations that can support the growth of the agribusiness sector in Ciomas. These include:

Development of a comprehensive agribusiness development plan that considers the challenges and opportunities in Ciomas
Provision of better infrastructure, such as roads, electricity, and water supply, to support agribusiness activities
Establishment of a regulatory framework that regulates the fish trade while ensuring the protection of natural resources

Conclusion

The study on the strategic development of agribusiness in Ciomas provides valuable insights into the challenges and opportunities facing the sector. The findings of the study can be used by policymakers and stakeholders to develop actionable strategies that support the growth and competitiveness of agribusinesses in Ciomas.

Through the implementation of the action plan and policy recommendations proposed in the study, agribusinesses in Ciomas can overcome their challenges and become more productive and profitable. Additionally, the growth of the agribusiness sector in Ciomas can contribute to the overall economic development of the region and the country.